Investigation on the Influencing Factors of Consumers' Purchase of Medium and High-end New Energy Vehicles in Chengdu

Abstract

With the significant increase in people's income level, consumers' demand for private cars continues to rise, the subsequent challenges, including energy scarcity and environmental degradation, are increasingly evident. This study delves into the determinants influencing consumers' inclination towards purchasing new energy vehicles in Chengdu via empirical analysis. Drawing upon existing scholarly work, a comprehensive questionnaire was designed to gather pertinent data. The analysis of this collected information was carried out using both SPSS version 25.0 and AMOS version 26.0. This analytical approach allowed for the construction of a structural equation model that elucidates the various factors impacting consumers' inclination towards purchasing new energy vehicles in Chengdu. It has been established that both perceived value components, including functional value and economic value, and external situational factors, such as governmental policies, exert a substantial and positive influence on consumer intent to purchase new energy vehicles in Chengdu. The findings of this study offer valuable insights that can guide the government in the development of pertinent policies and assist automotive companies in enhancing their product offerings.