The evolution and development of pop art in the visual field of digital art design

Abstract

Pop art originated in Britain in 1950, became popular in the United States in the 1960s, and then spread to Italy, Japan and other countries. It pulled art from the high altar, obliterated the boundary between art and life, and made art less inscrutable and obscure, but more affinity. This paper focuses on the pop art style in modern and contemporary art and design works, and discusses the audience's demand for pop art pop culture in the context of contemporary multiculturalism. As a common, popular and commercial art form, pop art has exerted a subtle influence in many fields of design. It emphasizes interest and rebellious spirit, affecting the diversified development of design. This paper is an accurate control of the current design trend, and also a practical exploration of digital redesign of pop art style.