Inspiration from the Development of Japanese Magical Girl Animation

Abstract

With the worldwide popularity of magical girls portrayed in Japanese magical girl anime, such as Card Captor Sakura and Maiden Warriors, magical girls have become a cultural symbol and have developed into an industry. The daily magical girl anime has not only become popular in Japan and around the world, successfully exporting elements of Japanese culture, but has also become commercially successful, making huge economic profits for those involved in the industry through the sale of derivatives and other means.Chinese cultural industry workers have also imitated Japanese magical girl anime but without success. This study will explore the reasons for the popularity of Japanese magical girl culture in Japan and China from three aspects: industry development history, narrative characteristics, and cultural connotation, and further analyze the reasons for the unsuccessful local magical girl anime in China, in the hope of providing references for the future development of China's local anime industry and the future transnational cultural export of Chinese cultural industry. From the perspective of industrial development, the success of Japanese magical girl animation comes from both the innovation of content and technological means in line with the development of the times and from the investment of resources and cooperation in each link of the complete industrial chain. Meanwhile, successful cultural export needs to consider how to weaken the negative impact of cultural depreciation on viewers' cultural identity and how to make reasonable use of cultural differences to arouse viewers' interest through the sense of strangeness.