Analysis and Visualization of Streaming Media Platforms Based on the R Language——Take Netflix as An Example

Xiaoshi Gong

doi:10.54097/ehss.v4i.2766

Authors

Xiaoshi Gong

DOI:

https://doi.org/10.54097/ehss.v4i.2766

Keywords:

Netflix, Visualization, Content analysis.

Abstract

[Objective] This paper aims at finding the business content provided by Netflix through data analysis and discovering the conditions of the industry. [Methods] Netflix is selected as representatives of video platforms. R language is the core tool used for data analyzing to show various characteristics in content provision. [Results] Today's streaming media technology continues to develop rapidly, and many streaming media platforms focus on the richness of content. [Conclusion] Mastering the content of resources helps to achieve a more accurate recommendation, so as to retain users, and it can also be a reference for the development of streaming media in China.

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