A Cutting Edge Review of Cross-Cultural Marketing and Consumer Behaviour Analysis - A Data-Driven Strategy
DOI:
https://doi.org/10.54097/z1qa7283Keywords:
Cross-cultural marketing; consumer behaviour analysis; data-driven; marketing strategy.Abstract
Cross-cultural marketing faces unprecedented challenges and opportunities in the context of globalisation and digitalisation. This paper provides an overview of key topics in cross-cultural marketing, discusses the importance of consumer behaviour analysis, and focuses on the application of data-driven marketing strategies in cross-cultural marketing. Through in-depth research and case studies, this paper reveals the key role of data in understanding consumer needs, optimising marketing strategies and improving market competitiveness, providing effective strategic advice and practical guidance for international companies.
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