The Role of Chinese Media in the Decline of Fertility Rates: A Critical Analysis of Policy Communication and Representation of Women's Perspectives

Xiaonan Geng

doi:10.54097/x5jv0r06

Authors

Xiaonan Geng

DOI:

https://doi.org/10.54097/x5jv0r06

Keywords:

fertility rate, policy communication, media influence, women’s perspective, declining birth rates.

Abstract

The media plays a crucial role in the distribution of public policy, serving as a critical connection between the government and the general public. The media promotes the rapid communication of policy information nationwide through many platforms, including traditional news outlets and social media. Nonetheless, the communication strategy utilized by Chinese media primarily remains largely unidirectional. It insufficiently conveys public sentiment and real social needs to politicians. The disconnect is apparent in the execution of pro-childbirth policies, as long-term initiatives to promote childbirth have not substantially enhanced women's inclination to have children. The media primarily emphasizes the promotion polices and expected societal advantages, frequently neglecting the necessity of addressing and incorporating public concerns and perspectives. This gap emphasizes the necessity to build a more interactive and responsive media construction to properly facilitate conversation between the state and its constituents.

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