Unveiling The Impact of Perceived CSR: Mediating Roles of Organizational Identification and Prestige on Unethical Behavior
DOI:
https://doi.org/10.54097/gs9khp13Keywords:
Perceived CSR, Organizational Identification, Unethical Pro-organizational Behavior, Perceived Organizational Prestige.Abstract
Corporate Social Responsibility (CSR) is widely recognized for promoting positive outcomes such as employee engagement, job satisfaction, and organizational loyalty. However, this study explores the less examined potential of CSR to foster pro-organizational unethical behavior (UPB)—unethical actions employees justify as necessary for the benefit of the organization. Drawing on data from 301 employees across various industries, the study demonstrates that perceived CSR positively influences UPB, mediated by organizational identification. Employees who strongly identify with their socially responsible organization may rationalize unethical behaviors as necessary to protect or promote the organization’s interests. Moreover, perceived organizational prestige amplifies the effect of CSR on organizational identification, further increasing the likelihood of UPB. These findings highlight the dual-edged nature of CSR, revealing that while it can enhance organizational identification, it may also encourage ethical compromises when employees over-identify with the organization. The study offers important insights for organizations to balance CSR initiatives with clear ethical standards to mitigate the risks of UPB.
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