The Research on the Development of the Fashion Curations and Its Current Situation in China

Abstract

With the thriving of various types of art exhibitions in China, fashion displays also approach the view of people gradually. However, as a new art-related form of exhibition, related researches and practices in China are comparatively limited and the audience lacks the common sense of fashion curation and fashion display. Indeed, the site and forms of fashion display are various, such as the window display in malls and department stores or exhibitions in the gallery or museums. Nonetheless, this research would mainly focus on the museum or gallery aspect. This paper aims to learn about related research and case studies in order to explore the innovative ways and the possible future orientation of fashion curation in China, and the results find that besides exhibitions hold by fashion brands with less or more commercial intention, the local department of culture and fashion brands need to develop creative methods and techniques to spread the local culture, design inspiration, and process innovation to empathize with the audience, such as cross-border cooperation and hold non-commercial fashion curation in China.