Research on The Predicting Future Business Strategy of New Media Video Platforms: --Taking bilibili as an Example

Jia Li

doi:10.54097/ehss.v5i.2887

Authors

Jia Li

DOI:

https://doi.org/10.54097/ehss.v5i.2887

Keywords:

Media and Internet, New Media Video Platforms, Case Study, Questionnaire Survey

Abstract

Under the influence of smart devices and Covid 19, building an online world to gain more revenue has become the main solution during this special period. However, according to the recovery of offline industries, maintaining a competitive advantage is the current topic for all entertainment enterprises. Most former papers are dedicated to unveiling the theory about why new media is the trend. The researchers seldom give specific suggestions on how to create long-lasting strength for new media video platforms in the future. This paper uses case study, questionnaire survey, and industrial report analysis method to find the possible future hits in media and the Internet industry and try to give separate strategies based on the result. By using three methods, the paper spies difficulty of commercialization and the tendency for interdisciplinary application. Most importantly, the paper provides corresponding solutions include "content first, distribution later", interdisciplinary application satisfies spiritual consumption, and speed up artificial intelligence.

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