The problem analysis and optimization strategy research of the advertising strategy of the Bilibili platform

Abstract

In contemporary society, the Bilibili platform has gained popularity incrementally in the world. Undoubtedly, the advertisement strategies indirectly have such a conducive effort to assist Bilibili in achieving great success. However, there are still some problems in the advertising strategy, which need to optimize the advertising communication strategy. The literature research and analysis method can be properly harnessed to find out the problem of the strategies about the advertisement propagation and address them by supporting many optimization strategies. Unfortunately, there have been multiple issues with the content of the advertisements on the Bilibili platform, such as piracy of the animation, inappropriate content, false propaganda, and fierce competition. The strict supervision of the government might solve that problem, and the supervision can include inventing the monitoring application, universal education, and related regulations or law. Meanwhile, the platform should be capable of investigating the irregular contents of the advertisement. And the consumer should be aware of judging the latent, risky advertisements. To establish a harmonious website environment, many advertisers should consciously comply with the regulation related to advertisement dissemination. By taking the case of the Bilibili platform, the other similar type of industries can acquire constructive experience from this paper, learning how to address the current issue about advertisement strategies.