The Innovative Application of Dunhuang Murals Patterns in Cultural Creation Design

--Taking the "Tiger" Element as an Example

Abstract

Dunhuang murals are abundant in art. Tiger is a vital animal element. It is well represented in the design of cultural and creative products. Tiger elements on the murals not only possess the nature of the tiger totem in Chinese traditional culture but also have a profound religious connotation and convey unique artistic characteristics. The paper takes the tiger elements in part of the murals in Dunhuang as the staring poing, focuses on the cultural connotation of tiger elements in Dunhuang murals. Data collection was conducted to grasp the sales of cultural and creative products. Moreover, a questionnaire survey was made to grasp the deficiencies of cultural and creative products and consumers' opinions. Finally, suggestions for the design, marketing, and cultural re-creation of Dunhuang tiger elements were proposed as a research result. The result has contributed to enriching the research contents in the field of Dunhuang cultural creation and providing new ideas and methods for designing Dunhuang cultural creation products.