The Research on the Usage Behavior of TikTok Short Video Platform in the Elderly Group

Abstract

With the continuous development of new media technology in current society, most Internet users gradually move from PC to cell phones, and convenient and fast short videos become their primary source of information. Short videos, which are easy to operate, have become their primary choice. At the same time, the aging problem in Chinese society has been intensifying, and the elderly have gradually reached the Internet to meet their psychological needs and social interactions. In this paper, the author studies the relationship between aging groups and short videos, analyses the current situation, motivation and impact through interviews and case studies, and proposes measures to promote older people's better integration into online society. The result shows that for the current situation, the number of elderly users has increased significantly, preferring practicality and entertainment, and older people watch short videos for a more extended period and like to share them with others. The elderly market is enormous, and TikTok shopping has become a new battlefield. The Motivations for older People's Use of TikTok include Curiosity, the diversity of content on TikTok, and the desire to connect with society. The impact of TikTok on older people includes new tools for participation in society, new ways to maintain social circles, and new ideas for older people to communicate with family members.