The Construction of Female Roles and Reconstruction of Values: An Analysis of Characters in the TV Series Blossoms Shanghai
DOI:
https://doi.org/10.54097/61z96c11Keywords:
Female Media Image, Female Value, Semiotic Theory, Blossoms Shanghai.Abstract
In the 21st century, the media portrayal of women has become a critical social topic. The previously stereotyped, one-dimensional female representations in film and television have gradually disappeared, replaced by multidimensional female characters and a reconstructed gender value system. This paper takes the TV series Blossoms Shanghai as a case study, utilizing the semiotic theories of Saussure and Roland Barthes to analyze the characterization of women represented by Miss Wang, Li Li, and Lingzi. Furthermore, it delves into the series’ impact on society’s perception of “She Power” and explores the pathways through which this influence is realized.
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[1] A viewership rating of “over 2” means that the rating has surpassed 2%, indicating that over 2% of the total television audience (or households) tuned into a specific TV channel or program during a particular time slot. Viewership ratings represent the percentage of people (or households) watching a given show relative to the total number of TV viewers (or households).
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