The Research on the Characteristics and Forms of Immersive Experience in Art Exhibitions—Take “Van Gogh—the Immersive Experience” as an Example

Abstract

Immersive experience is a new type of interaction that integrates culture and technology, and it shows great promise for application by combining with multi-panel content. With the continuous development of virtual technology, immersive experience is also applied to art exhibitions and obtains surprising effects. People are not satisfied with the original way of art appreciation, and the increase of aesthetic demand also requires more diversified ways of exhibition, which has led to the prevalence of immersive exhibitions. In recent years, there have been few attempts at immersive art exhibitions, and the organizers have succeeded in creating very creative presentations. This paper takes “Van Gogh’s Secret World” as an objective, and the result shows the features of the immersive experience, include the concept and history of immersive experiences, and the expressions and characteristics of immersive experience in art exhibitions, hope can help people look into the future of the interactive art.