Research on the Communication Advantages of China's First Funny Experimental Reality TV Show "Have Fun"
DOI:
https://doi.org/10.54097/ehss.v8i.4463Keywords:
Experimental variety show; Innovation path; Zhejiang TV; Communication advantages.Abstract
Since China's reform and opening up, entertainment culture and media technology have developed continuously, and variety shows in Chinese Mainland have also sprung up. However, due to the change of national policies and people's higher quality requirements for entertainment activities, China's variety shows are also facing many challenges. Zhejiang satellite TV is one of the most famous satellite TV in Chinese Mainland, and its variety shows have been widely known in China with high ratings and popular audience popularity, since 2008, Zhejiang satellite TV has launched a number of well-known and high-quality variety shows since it established the banner "China Blue" was an important watershed. "Have Fun" is the first funny experimental reality show in China launched by Zhejiang satellite TV in 2021. The communication advantages of this program are reflected in many aspects, but so far there is not much research literature on this program. This paper mainly uses the observation method to study and analyze the communication advantages of Have Fun from all aspects and extracts the reference significance of the program for reference.
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