Identifying Different Types of Gender Stereotypes Displayed by Social Media

Abstract

Since the early 2000s, social media became popular. In fact, what viewers see on social media is subtly influencing their minds. Especially in 2020, during the pandemic, social media are more likely to replace face-to-face communication. This paper’s purpose is to identify different types of gender stereotypes displayed by social media. Studying this topic has more possibilities to help us understand social media better, by recognizing its limitations and raising public awareness of gender stereotypes displayed by social media. In this way, it is possible to alleviate the problem of gender stereotypes displayed by social media in the future. This paper begins with “gender stereotypes” “advertisement” “comment” “picture” and “social media” as the keywords, articles from 2000 to the present were searched on Google Scholar. After screening, a total of 19 articles were included in the inverse analysis range of this paper. As a result, there are three types of gender stereotypes displayed on social media in general: Gender stereotypes in advertisements, Gender stereotypes in comments, and Gender stereotypes in pictures videos.