Research On Influencing Factors of Wechat Public Account Users' Attention Intention
DOI:
https://doi.org/10.54097/ehss.v9i.6406Keywords:
Wechat public account; User concern intention; D&M model.Abstract
In the context of the rapid development of new media, wechat public accounts are gradually welcomed by government agencies, social organizations and individuals with the advantages of simple operation and low cost. At the same time, how to let users pay attention to the wechat public number has become the biggest problem facing individual operators. In this paper, the wechat official account of Gending Theory is taken as the research object, and the user's attention intention is taken as the research direction. Based on the success of Information System (D&M) model, the new variables of knowledge seeking psychology, curiosity psychology, entertainment psychology and the key factors of D&M model are added to construct the user's attention intention model.
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