Analysis of Media's Effect on People's Aesthetic: A Case Study on Tiktok

Abstract

According to the Frankfurt School theory, the popularity of TikTok and its close connection with the culture industry has had various effects on the aesthetic preferences of users. The rise of the culture industry with the profitable industry chain behind it and the relationship between this and TikTok make TikTok tend to be uniform and vulgar in the aesthetics of the user group. The recommendation and use of algorithms has also further consolidated its negative trend. It has also had many indirect effects, and the current state of traditional culture being stifled in its development trend should not be underestimated. However, the rise of new media has simultaneously provided new avenues for traditional culture to be presented directly through modern media, providing more channels for its dissemination and expanding its reach. The use of modern technologies such as video, audio and photos allows traditional culture to be presented in multiple forms, which facilitates its preservation and dissemination.