Brand Image and Consumers: A Case Study of Ray-Ban
DOI:
https://doi.org/10.54097/ehss.v1i.650Keywords:
Ray-Ban, consumerism, consumer psychology, media.Abstract
This paper examines consumerism, consumer psychology, using Ray-Ban as an example.
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References
Gillian Rose, Visual methodologies an introduction to researching with visual materials (4th edition)
John Berger, Ways of seeing, Episode 2
Georges Didi-Huberman, People exposed, people as extras
Jonathan Beller, Paying Attention
ShaoLiu Yeqian, Analysis and Enlightenment of Consumer Psychology in Advertising Market
Laikwan Pang, The Distorting Mirror Visual Modernity in China
João Vidigal Costa, Carlos Lucas de Freitas, Teresa Paiva, Brain Imaging and Neuroadvertising
Lecture recordings, lecture 7, presentation
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Published
06-07-2022
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Section
Articles
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Huang, Z., & Weng, S. (2022). Brand Image and Consumers: A Case Study of Ray-Ban. Journal of Education, Humanities and Social Sciences, 1, 118-127. https://doi.org/10.54097/ehss.v1i.650
