A Study on the Basic Commercial Characteristics of Online Arts and Cultural Performances under COVID-19

Abstract

Since 2020, COVID-19 has ravaged the whole world, bringing serious impacts on various industries to different degrees. In the arts and cultural industry in China, the government has adopted preventive and control measures such as temporarily closing entertainment venues, so as to avoid crowd gathering. This has indirectly led to the suspension of offline arts and cultural performances. However, there is still demand for visual and auditory consumption in market. Thus, the form of online performances has emerged. Although this new model has aroused the attention of consumers, some problems have been exposed to the public at this stage.