Analysis on the Competitiveness of Manufacturing Enterprises under the COVID-19----a Case Study of Gree Electric
DOI:
https://doi.org/10.54097/ehss.v2i.764Keywords:
COVID-19, Gree Electric, Competitive Analysis, SWOT Analysis.Abstract
In a recent year,the COVID-19 has affected economic development and the life of people.For the manufacturing enterprises,they are all suffering from the difficulty that their products cannot be produced and sold.Therefore,Finding the way to break out of the dilemma under the COVID-19 appears to be particularly important.As a manufacturing enterprises,Gree Electric’s methods to solve those problems can bring some thoughts for competitiveness of manufacturing Enterprises under the COVID-19.This article uses the SWOT method to analyze the strategy of manufacturing enterprises through Gree's strategy.Adjust the budget, make reasonable use of national policies, and improve their own innovation capabilities to solve the problems of manufacturing enterprises under the epidemic.
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