The Impact of Online Customer Service on Consumers’ Purchase Conversion-Moderation effect of information cues
DOI:
https://doi.org/10.54097/ehss.v2i.783Keywords:
Online Customer Service, Information Cues, Purchase Conversion.Abstract
This paper explores the influence of online customer service on consumer purchase conversion and the moderating effect of information cues on this influence, and provide mentoring program for online customer service optimization services. The results further verify that online customer service can significantly promote consumers' purchase conversion. The service effect of online customer service is positively moderated by product sales and product prices. Exploring the impact of online customer service on consumers' subsequent purchase conversions.
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