A Study on Different Chinese Enterprises' Poverty Alleviation Models in the Context of Internet - Based on the Perspective of Corporate Social Responsibility

Abstract

The research summarises the pattern of Chinese Internet companies following national policies to fulfil their social responsibility specifically to participate in poverty alleviation programmes proposed by the government. The results of participation in poverty alleviation endeavours on the sustainable development of Chinese Internet platform enterprises themselves are explored. By comparing the poverty alleviation models with those of Chinese production companies that have made outstanding contributions in the field of poverty alleviation, we will summarise the innovations and optimisations made by emerging Internet platform companies in their poverty alleviation models. From the results of the study, firstly, Chinese internet platform companies have a different model of poverty alleviation compared to traditional Chinese companies, but there are also lessons to be learned. Secondly, Chinese internet platform companies have built the fulfilment of social responsibility into their business activities, and have achieved the creation of shared value through the use of platform business, social resources. Suggestions are made for global enterprises to participate in the cause of poverty alleviation and better fulfil their social responsibility colleagues to promote sustainable corporate development.