Research on Visual Representation of IP visual image design in blind box products

Abstract

In the 21st century today, the term IP is too broad, not only in its connotation, but also in the application of IP. This article mainly explains the definition of IP and the application of IP visual image in blind box products, and redefines it based on my understanding of what IP is and the value of IP application. Through consulting books, case studies of IP design, and research on the application of IP visual image in blind box products, it finally comes to a conclusion that the application of IP visual image in blind box products not only drives the sales of brand products, but also stimulates the hearts of consumer groups, especially teenagers. It is more likely to form a fashion culture, so that the brand can better create its own market. At the same time, blind box products also reverse promote the development of IP image, improve the process of IP visual image development, to achieve a virtuous cycle.