Application Research of ip Image Design under the concept of Environmental Protection

-- A case study of "Wuhan Lake IP Image Concept Design"

Abstract

Wuhan enjoys the reputation of "the city of one hundred Lakes". The numerous and beautiful lake scenery is a beautiful scenery line of the city. According to the Wuhan Lake Protection Master Plan approved at the end of 2018, there are 166 natural lakes in Wuhan, and the water area of Wuhan accounts for a quarter of the city's total area. However, with the development of today's society, the pollution of lakes caused by sewage discharge and household garbage has become more and more serious, and the major lakes in Wuhan have been polluted to varying degrees. Therefore, it is more important for Wuhan, also known as "River City", to control the lake water area, and the form is more severe, which requires people to have a higher awareness of environmental protection. Secondly, in the development of Wuhan lake culture, the "cultural atmosphere" is insufficient, and many lake cultural values need to be developed. In today's era, IP construction, as a production mode of cultural system construction, is more easily accepted by the public. Taking IP image as a new carrier of culture, it is more likely to be entertaining and interesting in communication and thus more likely to bring more possibilities for the dissemination of public environmental awareness. In this situation, this paper tries to arouse the public's awareness of environmental protection in the form of IP from the perspective of Wuhan lake culture, using literature research, case analysis, design practice and other methods, and create a unique, malleable and social IP image series design.