Public Discussions on Climate Crisis in the "New Media of Government": Trends, Dilemmas, and Pathways

-- Taking the Extraordinary Rainstorm"7-20" Events in Zhengzhou, Henan Province as an Example

Abstract

In the ever-changing era of all-media development, the new government media has accelerated its development and played an irreplaceable role in promoting the openness of government affairs and guiding online public opinion. However, as a product of the integration of government agencies and new media, new government media has encountered difficulties and challenges in specific communication practices. This paper analyses the dilemmas encountered by new government media in climate crisis communication and proposes solutions regarding role positioning, content improvement, and increasing public participation in climate crisis public issue discussions.