Exploring the Influencing Factors of Cooperative Behavior Based on Social Value Orientation and Reward Approach Perspective

Abstract

This study deploys a public goods game experiment using oTree's online behavioural experimental research platform to investigate the effects of introducing different types of rewards on the cooperative behaviour of two types of groups. There are four types of experimental categories. In the public goods game experiment, subjects were first required to perform a triple response matrix to determine the social attributes of individuals, and then to conduct four different types of investment decision experiments in turn. The results of the experiment showed that subjects with different social attributes showed different investment decision behaviours in teamwork, and different types of rewards also influenced the subjects' performance in cooperative behaviour, but the interaction between individual social attributes and reward types did not find significant evidence of an effect on cooperative behaviour at present. After further regression analysis, the present study found that material rewards had a more significant effect on changing subjects' behaviour than mental rewards and that both continuous and fixed interval material rewards had a significant positive effect on subjects' cooperative behaviour. The results in this study suggest different reward methods and the response of team members to the reward methods, and how to establish a positive link between reward incentives and cooperation to facilitate the achievement of cooperative goals.