LIU, Ruitong; YANG, Xiaorui; YE, Zeyu. Storytelling: An Emotional Branding Approach Based on Consumer Experience--The Case of LEGO. Highlights in Business, Economics and Management, [S. l.], v. 19, p. 280–285, 2023. DOI: 10.54097/hbem.v19i.11890. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/11890. Acesso em: 2 oct. 2025.