ZHAN , Gaohan. Research on the Economic Effects of Co-branding with the Nike . Highlights in Business, Economics and Management, [S. l.], v. 43, p. 482–486, 2024. DOI: 10.54097/5zy2p209. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/26440. Acesso em: 29 jul. 2026.