Research on the Economic Effects of Co-branding with the Nike
DOI:
https://doi.org/10.54097/5zy2p209Keywords:
co-branding, brand impact, brand development, market strategy.Abstract
As globalization and market competition intensify, brands are compelled to seek novel ways to differentiate themselves, with co-branding emerging as a prevalent branding strategy. Social media platforms have facilitated new avenues for showcasing and disseminating co-branded products, thereby enhancing the interaction between co-branded brands and consumers. This paper delves into the various co-branding approaches adopted by Nike and summarizes the impacts of these different strategies on the brand.
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