ZHANG, Qinyao. Linking Viral Marketing to Brand Awareness: The Case of Red Bull. Highlights in Business, Economics and Management, [S. l.], v. 46, p. 58–64, 2024. DOI: 10.54097/sdqfw212. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/28144. Acesso em: 11 jul. 2026.