WANG, Xuan; ZHAO, Xinqi; ZHAO, Yiran. Cultural Creativity and Market Response in Cross-border Co-branding: An Application of Cultural Marketing Theory. Highlights in Business, Economics and Management, [S. l.], v. 46, p. 120–125, 2024. DOI: 10.54097/k4x10r17. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/28156. Acesso em: 21 sep. 2026.