A Brief Analysis of the Combination of Luxury Goods Consumption and Cultural Tourism in China
DOI:
https://doi.org/10.54097/ajmss.v4i1.11473Keywords:
Cultural Tourism, Luxury Consumption, Tiffany, Brand Culture Construction, Brand Visual ImageAbstract
With the development of globalization and social economy, the rapid growth of spiritual and cultural material demand, through access to online data, survey comparison method, looking for cultural tourism consumption and luxury consumption to meet the common spirit of consumer kernel, achieve innovative luxury brand visual image and cultural construction, use good "in the marketing" rationalize the purpose of cultural resources allocation. The combination of luxury consumption and cultural tourism can not only stimulate consumer consumption and promote the development of cultural tourism, but also the vigorous development of cultural tourism reflects on the development of luxury brands.
Downloads
References
Liu Zhou, Research on the implantation and application of Northern Yao cultural elements in modern tourism jewelry design [J], Teachers' Journal 2015.2, Vol. 30, Issue 2.
Yu Fan, The construction and marketing of cultural brands from the perspective of cultural capital theory- -Take Tiffany and Lanyu as an example of [J], Brand Research.
Sun Tieqi, Cultural review of luxury consumption [J], Lanzhou Journal 2015.06.
Xu Liqin, He Xingchi, On the marketing of jewelry brands - Taking Tiffany as an example [J], Marketing Exploration Edition 2019.10.
Yue Lijie, A research on the visual image design of jewelry brand based on all media [J].
Zeng Ming, Analysis of Social Environment Cases reflected by changes in retail sales volume [J], Economic Research Guide, No. 35, 2014, No. 253.
Zhang Hongtai, Cultural and philosophical survey of luxury consumption phenomenon from the perspective of consumer society [J].
Downloads
Published
Issue
Section
How to Cite
