Chinese Chain Shop Enterprise Management Status Quo and Countermeasures

Binyang Xie

doi:10.54097/ajmss.v4i1.11503

Authors

Binyang Xie

DOI:

https://doi.org/10.54097/ajmss.v4i1.11503

Keywords:

Chain Enterprises, Management Status Quo, Countermeasures

Abstract

This paper analyses the status quo faced by the management of Chinese chain shop enterprises in four aspects: imperfect brand building, single business model, serious brain drains, and unstandardized internal management. Thus, it puts forward four countermeasures: strengthening brand building, diversified operation, establishing talent training mechanism, and standardising internal management. The final countermeasures to implement the four-point proposal: the introduction of professional organisations, strengthen the R & D capability, the establishment of training systems, and strengthen the internal supervision. The final conclusion: the current situation of China's chain shop enterprise management has some problems, but also has a huge space for development. Strengthening brand building, diversification, talent training and standardisation of internal management are the keys to solve the problems. Through the implementation of effective countermeasures, China's chain shop industry will be able to achieve more effective competition and sustainable development, contributing to the enhancement of China's economy.

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