Literature Review of Research on Service Quality in Online Shopping

Jing Huang

doi:10.54097/ajmss.v4i1.11516

Authors

Jing Huang

DOI:

https://doi.org/10.54097/ajmss.v4i1.11516

Keywords:

Internet Shopping, Service Quality, Customer Satisfaction

Abstract

With the booming development of e-commerce, online shopping has become an indispensable shopping method in people's daily life. From shopping convenience to logistics speed, from product quality to customer service, these factors together shape consumer satisfaction and loyalty to online shopping. Enhancing online shopping service quality and exploring the factors affecting consumers' service evaluation are topics worthy of in-depth research. In this paper, we will focus on online shopping service quality, and find the key direction of online shopping service quality research through bibliometric method, which provides a reference for future related research.

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References

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