Adopting Flexible Management Strategies to Transform Traditional Street Vendors into Sightseeing Night Markets
DOI:
https://doi.org/10.54097/ajmss.v4i1.11706Keywords:
Stall, Stall Economy, Sightseeing Night Market, Flexible Management, Social InterviewsAbstract
Although the problems left by the traditional stall economy have been solved, there are still many loopholes. Stallers need to survive, cities need to manage, and how to better promote the development of the stall economy has become a topic that must be explored. How to achieve a balance between urban construction and maintaining the "human fireworks" has become a difficult problem, so the viewpoint is proposed to develop the traditional street stall economy in the direction of sightseeing night markets. This article uses social interviews to uncover issues related to people's livelihoods, citing literature and charts for argumentation. Based on an understanding of the historical evolution of the night market economy, starting from a demand-oriented and management-oriented perspective, it analyzes the people's welfare brought by the tourism night market in terms of consumption, employment, and culture after achieving the transformation. Finally, it reflects on the existing problems of the tourism night market and applies flexible management thinking to address the existing problems from the perspectives of culture, subject, health, space and propose feasible measures for digitization. By building a sightseeing night market, empowering the service industry with a stall economy, and managing the night market through a people-oriented flexible management strategy, the benefits are significant.
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