Investigation on the Current Situation of the National Fitness Activity Brand Project in Shanghai

Abstract

Through the investigation of the current situation of the national fitness activity brand project in Shanghai, this paper finds the problems in the organization and management, project content, brand value, explores the reasons, and puts forward scientific feasible suggestions on how to inherit, innovate and develop the national fitness brand project with Shanghai characteristics. For the masses to develop and innovate more abundant, more scientific fitness programs, for the sustainable development of the existing brand projects to provide ideas. Moreover, the formation of brand projects to a certain extent also sets an example for the development of national fitness sports in areas with relatively backward economic development level.