Digital Economy Enables Community Group-buying Fresh Agricultural Products Supply Chain Management Optimization

Abstract

In the context of China's digital economy promoting social development, this paper based on the characteristics of fresh agricultural products perishable, difficult to preserve and easy to wear, with the help of digital economy enabling model, explores the practical problems of community group purchase of fresh agricultural products, and analyzes its supply chain management. The analysis results show that the optimization of supply chain management depends on the digital economy, which can effectively do a good job in factor allocation, model innovation and information transmission, and achieve win-win benefits of multiple entities by improving product quality control, forming core competitiveness, balancing supply and demand and controlling costs, and meeting the diversity requirements of consumers. This study can explain the potential problems of the current agricultural product supply chain to a certain extent, and also provide a reference for the digital economy enabling community group-buying fresh agricultural product supply chain management optimization.