Social Media's Construction of Female Image: A Study of Little Red Book APP

Abstract

The rise and development of new media has brought new opportunities for the promotion of women's right to speak. Social media presents female images in various ways. This article conducts research on the female media image of Little Red Book APP, summarizing five types of female images displayed by Little Red Book, including fashion and beauty experts, lifestylist, emotion and life coach, travel expert, and literary youth. The role of Little Red Book in constructing female images is reflected in three aspects: relying on user groups to promote the diversification of female values, innovating push mechanisms to assist in the presentation of female images, and embedding "her economy" to highlight female images. This has a positive effect on breaking gender stereotypes and expanding women's understanding of their own creativity in the domestic environment.