Influence of the Spatial agglomeration of Cultural and Creative Industries on the Development of Shenzhen’s Convention and Exhibition Industry

-- A Case Study of Shenzhen OCT Creative and Cultural Park

Abstract

In the development of the Chinese economy, the change of industrial clusters and the exhibition industry often occur similarly. And Shenzhen has developed into one of the most influential exhibition center cities in China. While many scholars have overlooked this area of research, and practitioners have not realized its importance. To further develop and gain a larger share of the world market, the case of OCT-LOFT would be studied. Analyzing the current market situation and domestic development status, to propose that the spatial aggregation of cultural and creative industries can promote the economic growth of Shenzhen's exhibition and related industries. It will enhance the visibility of Shenzhen's exhibitions on the Internet, and demonstrate the overall strength of leading the domestic exhibition industry. Furthermore, it can increase the government's attention to the exhibition industry, encourage the integration and development of the Exhibition Industry, and bring new opportunities to the exhibition industry. It is essential to seize the global market opportunities, understand consumer demand for cultural and creative products, make full use of modern information technology, strengthen the construction of the Shenzhen Conference and Exhibition Industry Association, and promote the rapid development of the exhibition economy.