Analysis of Profit Models for Digital Technology Enterprises

-- Taking Bilibili as an Example

Abstract

The Chinese online video industry is developing at a rapid pace, and by 2022, the market size of the online video industry has reached 162.63 billion yuan. The Chinese online video industry has gone through a period of growth and standardization, and is currently in a period of integration and exploration. It is necessary to explore its own profit model. Bilibili is a typical enterprise in the Chinese online video industry, which has developed from a small website to a listed company today. Its profit model has certain reference significance for the same industry. Although from the perspective of financial statements, Bilibili's losses have gradually increased in recent years, and from the perspective of company profitability, long-term losses are not optimistic. However, Bilibili has still obtained strategic financing from large enterprises such as Sony, Alibaba, and Tencent, indicating that its market potential cannot be underestimated. Based on this, this article will take Bilibili as a case study to analyze its profit model from the perspective of financial statements. On the one hand, it is hoped that the online video industry will recognize the shortcomings of Bilibili and strengthen its internal management to reverse the current situation of continuous losses in the industry environment. On the other hand, I hope that other enterprises in the anime field in China can get inspiration from the advantages of Bilibili, and promote the development of the anime field in China through learning, learning and upgrading.