Research on the Competitive Strategy of China's Smart Home from the Perspective of the Ecological Chain

Abstract

In recent years, with the rapid development of Internet of Things (IoT) technology and the development of cloud computing, big data, artificial intelligence and other emerging IT technologies, China's smart home has undergone significant changes. Smart home has become a new market wind mouth, many companies want to seize the opportunity to seek development, Xiaomi is no exception. Since 2010, millet company was born on the wind mouth of the Internet, the face of increasingly competitive domestic smartphone market, millet company took a different approach, began to focus on mobile phone peripheral electronic products, and gradually develop the smart home and other hardware products, is committed to the research and development of smart home products, manufacturing, sales, to provide users with one-stop smart solutions. In just a few years, Xiaomi's smart Internet of Things business has developed rapidly, through the "investment + incubation" mode, to the ecological chain of enterprises to export its values and provide full support, to build a symbiotic, mutual, regenerative, feeding the business ecosystem. This business ecosystem not only provides Xiaomi with a large amount of sales water, but also makes an excellent contribution to maintaining Xiaomi's brand heat and increasing Xiaomi's imagination. Useful insights can be gained from the construction motives, construction process, and characteristics of Xiaomi's AIoT business ecosystem. It is expected that the study of Xiaomi can have a certain degree of positive impact on promoting the development of the smart home industry.