Research on the Development Strategy of Wine Enterprises based on ESG Concepts

Hou Yi; Yundi Fan

doi:10.54097/61ytsn08

Authors

Hou Yi
Yundi Fan

DOI:

https://doi.org/10.54097/61ytsn08

Keywords:

ESG Concept, Listed Wine Companies, Green Development, Strategic Management

Abstract

In recent years, as "carbon neutrality" and "carbon peak" have become hot topics in the international community, low-carbon recycling has gradually become an indispensable element in the high-quality development of the wine industry. From the industry's perspective, actively promoting the green and low-carbon development of the wine industry is the focus of the industry's efforts.2021 In April 2021, the "Fourteenth Five-Year Plan" Development Guidance for China's Wine Industry pointed out that the wine industry should make a comprehensive transition to green ecological development, and for the first time, the "Zero-carbon Appellation" and "Zero-carbon Factory" will be developed. In April 2021, the Guiding Opinions on the Development of China's Wine Industry in the 14th Five-Year Plan pointed out that the wine industry should make a comprehensive transition to green ecological development, and for the first time set "zero-carbon production areas" and "zero-carbon factories" as the construction targets. 2022, the China Wine Association (CWA) completed the formulation of the industry standard for "green T factories" in respect of white spirits and beer, and in 2023, the CWA carried out a study on the GHG accounting methodology and reporting standards for white spirits enterprises. his paper takes Fenjiu Group's ESG practice action as the research object, through collecting and reviewing the annual reports, ESG reports, announcements on the official website of the company, media reports, ESG practice reports of related listed companies and other materials, and conducts a multi-faceted research and analysis based on the theory of strategic management of the enterprise, and puts forward the related sustainable development strategy by combining with the concept of ESG. Development strategy design based on ESG concept. Firstly, the SWOT tool is used to add the elements analyzed in the previous chapters as strategic elements to the analysis matrix of strengths, weaknesses, opportunities and threats, and the actions based on ESG concepts optimize the sustainable development while shaping the core competitiveness of Fenjiu Group; then the strategic framework is clarified; finally, the strategic safeguards of Fenjiu Group are formulated. The innovation of the thesis lies in the introduction of ESG concept in the development strategy of wine enterprises, which enriches the theoretical connotation and strategic significance of ESG, innovates the strategic mode and governance mode of sustainable development of wine enterprises, broadens the value boundary of green development, and realizes the governance optimization of diversified development, and also provides a certain reference for the same type of wine enterprises to survive the risks of the industry cycle and realize long-term development.

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