The Empathetic Communication of the Panda Symbol on the National Image and its Triggering Mechanism

Abstract

In recent years, as China's influence continues to grow, more and more cultural symbols have begun to attract the attention of audiences at home and abroad, the most typical of which is the "panda". This article takes the dissemination of the national image by the "panda" symbol as the starting point, and analyzes the basis behind it - empathy communication and its generation mechanism. At the same time, it summarizes the main means by which contemporary empathy communication promotes the "panda" symbol to express the national image, in order to promote better cross-cultural expression of the "panda" symbol in the future.