Research on the Innovative Application of Jingdezhen Red Cultural Elements in Digital Cultural and Creative Product Design

Abstract

This paper studies the innovative application of Jingdezhen red cultural elements in the design of digital cultural and creative products. The paper first summarizes the importance of Jingdezhen red culture, analyzes the current situation and trend of digital cultural and creative product design, and points out the shortcomings and potential of the application of red cultural elements. This paper discusses in detail the extraction and spiritual extraction process of red cultural symbols, and the application value of these elements in the design. It emphasizes the design concept of traditional and modern integration, the design principle of highlighting the characteristics of red culture and the design orientation of giving priority to user experience. Finally, some suggestions are put forward to strengthen the mining of red cultural elements, expand the application field of design, and strengthen the evaluation of design effect and feedback mechanism construction, so as to promote the innovative development of cultural and creative industry.