IP Reconstruction in Film and Television

Abstract

Recently, as the film and television industry increasingly relies on intellectual property (IP) as its core source of creativity and production, reinterpreting IP resources has become a significant trend and innovative path. This trend is particularly evident when transforming multicultural materials such as literature, animation, and classic films into new audiovisual works. The re-creation of IP is not limited to simply reproducing the original content, but more importantly, it lies in how to redefine these classics in the context of modern society and achieve integration and development between different IPs through novel perspectives and diverse forms. This article aims to explore the process of IP construction and deconstruction in the field of film and television, analyze various IP reconstruction methods currently used in film and television production, and the cultural values and social communication significance reflected behind them.