Integrating Innovation and Entrepreneurship in Cross-Border E-Commerce Live Streaming Courses: Challenges and Opportunities

Dan Tang

doi:10.54097/qm75wh03

Authors

Dan Tang

DOI:

https://doi.org/10.54097/qm75wh03

Keywords:

Cross-border E-commerce, Live Streaming, Innovation and Entrepreneurship, Vocational Education

Abstract

With the rapid growth of cross-border e-commerce, live streaming has emerged as an innovative sales and marketing tool, transforming the way businesses engage with global consumers. However, to fully leverage this potential, it is essential to cultivate an entrepreneurial mindset among students in vocational education, particularly those focusing on cross-border e-commerce. This essay examines the integration of innovation and entrepreneurship into cross-border e-commerce live streaming courses. It highlights the challenges and opportunities in implementing such an integration and proposes a framework for embedding entrepreneurial thinking and innovation into the curriculum. The research aims to explore practical strategies for fostering an entrepreneurial spirit, empowering students to excel in the digital global economy, and contributing to the evolving landscape of e-commerce education.

Downloads

Download data is not yet available.

References

[1] Apiradee, W., & Nuttapol, A. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543-556. https://doi.org/10.1016/j.jbusres.2018.08.032.

[2] Beaumont-Smith, G. (2024, November 26). Digital trade brings the world to your fingertips. Policy Analysis, 985. Cato Institute.

[3] Hroncich, C., & Buckland, J. (2024, June 25). Helping families navigate the changing education landscape.

[4] Luo, H., Cheng, S., & Zhou, W. (2021). The factors influencing sales in online celebrities' live streaming. IEEE International Conference on Information Communication and Software Engineering (ICICSE), Sichuan Institute of Electronics, Chengdu, People's Republic of China.

[5] Pan, Q., & Lin, M. (2021). Influencing factors of value co-creation in live streaming e-commerce platforms. Market Modernization, 35-38.

[6] Taylor, T. L. (2018). Live streaming as media. In Watch me play: Twitch and the rise of game live streaming (pp. 252–262). Princeton University Press. https://doi.org/ 10.2307/j. Ctvc 77jqw.10.

[7] Wang, J., & Zhang, X. (2023). The value of influencer channel in an emerging livestreaming e-commerce model. Journal of the Operational Research Society, 74(1), 112. https://doi.org/ 10.1080/01605682.2022.2027825.

[8] Wu, Y., & Huang, H. (2023). Influence of perceived value on consumers' continuous purchase intention in live-streaming e-commerce--mediated by consumer trust. Sustainability, 15(5), 4432. https://doi.org/10.3390/su15054432.

[9] Xu, Y. J., Jiang, W. Q., Li, Y., & Guo, J. (2022). The influences of live streaming affordance in cross-border e-commerce platforms: An information transparency perspective. Journal of Global Information Management, 30(2). https://doi.org/ 10.4018/ JGIM.20220301.oa3.

[10] Yan, X., Dong, Y., Zhang, M., & Qiao, J. (2021). Study on the impact of live streaming on consumer purchasing behavior: Using perceived value as the intermediary. Theory & Practice, Price, 137-140.

[11] Yun, J., Lee, D., Cottingham, M., et al. (2023). New generation commerce: The rise of live commerce (L-commerce). Journal of Retailing and Consumer Services, 74, Article 103394. https://doi.org/10.1016/j.jretconser.2023.103394.

[12] Zhao, X. (2025). Digital immersive art in China: Rejuvenation and cultural presence. Anthem Press. https://doi.org/ 10.2307/ jj.20523047.

[13] Zhou, M., Huang, J., Wu, K., et al. (2021). Characterizing Chinese consumers' intention to use live e-commerce shopping. Technology in Society, 67, Article 101767. https://doi.org/ 10. 1016/j.techsoc.2021.101767.

[14] Ye, D., Liu, F., Cho, D., & Jia, Z. (2022). Investigating switching intention of e-commerce live streaming users. Heliyon, 8(10), e11145. https://doi.org/10. 1016/j. heliyon. 2022. e11145.