A Survey and Research on the Entrepreneurial and Innovative Paths of Rural Women in Suqian Empowered by Digitalization

Abstract

In the process of rural revitalization in Suqian City empowered by digitalization, rural women, as an important force, deserve attention for their entrepreneurship and innovation. Affected by factors such as traditional beliefs and unequal resource allocation, rural women in Suqian face many challenges in entrepreneurship and innovation, including a lack of digital skills, gender bias in financing, limited education and training opportunities, weak brand marketing abilities, and low awareness and benefit rates of policies. Through investigation and analysis, this study proposes specific paths based on the multifaceted support of digital technology, including improving digital infrastructure, innovating financial services, strengthening talent cultivation, expanding market channels, and optimizing policy guarantees, to provide targeted support for rural women, stimulate their entrepreneurship and innovation vitality, and promote rural economic development.