Use Oriental Aesthetics to Tell the Story of the Chinese Countryside

Abstract

 In the digital age, the influence of cultural IP is becoming increasingly prominent. Li Ziqi, an internet celebrity who perfectly combines traditional Chinese culture with modern communication methods, has become a new force in rural revitalization by spreading Chinese rural culture around the world in his unique way. This article will deeply discuss how the phenomenon of Li Ziqi's IP promotes rural revitalization, look at the creation and exit of "village" brand IP from the cultural output of "Li Ziqi", and conduct a detailed analysis from multiple dimensions such as cultural inheritance, economic development, and talent cultivation to explore a new path for rural revitalization.