Integration and Practice of Metaphor Theory and Multimodal Application in Translation Studies

Authors

  • Yuhan Lin
  • Ruohan Hu
  • Zihan Duan

DOI:

https://doi.org/10.54097/8jka0e59

Keywords:

Metaphor Theory, Multimodality, Translation Studies, Cognitive Linguistics, Cross-cultural Communication

Abstract

This study investigates the integration of metaphor theory and multimodal approaches within the context of translation studies. Through theoretical elaboration and case analysis, it reveals the significant roles of both in the translation process. Metaphor theory, as a crucial component of cognitive linguistics, provides a theoretical framework for understanding the conceptual mappings behind language. Multimodal application broadens the semiotic scope of translation, enabling translators to comprehensively utilize multiple semiotic resources such as language, images, and sounds. Through case analysis, the article explores how metaphor theory informs multimodal translation strategies, aiming to offer innovative analytical frameworks and practical strategies for translation practice and research, thereby enhancing translation quality and promoting cross-cultural communication.

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References

[1] Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 9787308143172.

[2] Guo, J. (2017). Current Status and Implications of Domestic Multimodal Metaphor Research.

[3] Forceville, C. (2009). Multimodal Metaphor.

[4] Shi, X. (2020). Current Trends and Future Directions in Multimodal Metaphor Research.

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Published

28-05-2025

Issue

Section

Articles

How to Cite

Lin, Y., Hu, R., & Duan, Z. (2025). Integration and Practice of Metaphor Theory and Multimodal Application in Translation Studies. Academic Journal of Management and Social Sciences, 11(2), 10-12. https://doi.org/10.54097/8jka0e59